Reflections under the epidemic: What can professional markets do to smoothly survive 2022?

　This year's epidemic inverted spring cold, so that the golden three silver four is not back to the prosperity of the past, the supply chain instability, poor customer flow, the end consumption downturn ...... a series of chain reaction in the textile and apparel professional market occurred one after another. However, under the influence of the new crown pneumonia, professional markets have long formed the epidemic prevention and control institutional mechanisms, to carry out a series of intelligent management measures, some professional markets for small and micro enterprises, individual entrepreneurs affected by the epidemic, the introduction of support policies, to do a precise policy, precise force.

　　Hunan Zhuzhou new gorgeous market: to ensure safety, business and stability

　　Located in the center of Lusong apparel market group in Zhuzhou, Hunan Province, the new magnificent garment wholesale market is a modern professional women's clothing market that integrates the functions of garment wholesale, brand cultivation, information release, commodity display, logistics and distribution.

　　Due to the adverse impact of the spread of the local epidemic in March, Zhuzhou local garment wholesale market has been hit by the huge impact of the epidemic respectively, mainly in terms of unstable supply chain, poor customer flow and low end consumption.

　　Hunan new gorgeous enterprise group deputy general manager (new gorgeous market) Xie Ming said in an interview with the "Textile and Apparel Weekly" reporter, "since August last year, by the epidemic and autumn sustained high temperature weather, Zhuzhou many merchants autumn clothing sales is not ideal. This year, due to the superimposed impact of the epidemic and weather anomalies, many wholesalers prepared in advance for the spring backlog of new clothes, many small and medium-sized clothing enterprises and individual businessmen in the market suffered the most severe test. At present, the market traffic is slowly recovering."

　　This year, during the outbreak of the epidemic, Xinhua market took the lead in introducing advanced equipment such as intelligent code sweeper and automatic temperature measuring instrument, relying on "human prevention + technical prevention" and other means to carry out the prevention and control of the epidemic in an orderly manner.

　　On the one hand, all the middle and senior management staff of the market gave up their rest and stayed at the front line of epidemic prevention and control in the market, and did the work of epidemic duty such as personnel registration, temperature measurement and code lighting, etc. to strictly control the market access.

　　On the other hand, the market promptly procured epidemic prevention materials and issued more than 50,000 free masks for market employees and customers, effectively guaranteeing the market's epidemic prevention and control needs.

　　In addition, the market made full use of self-media to carry out activities such as small video promotion, live store visits and live with goods to help promote the market as well as merchants' brands, hoping to help merchants actively attract traffic and promotions and reduce inventory pressure.

　　Xie Ming said, "In these two years of the epidemic outbreak, the main goal of the market is to ensure safety, business and stability."

　　In order to maximize the impact of the epidemic, Xinhua market has carried out the following work in the past two years: first, to carry out "0 yuan to send" courier preferential activities in the market to reduce the logistics costs of merchants; second, to give full play to the role of self-media publicity and promotion, to create a market self-media matrix, and successfully online " Huali e" merchant system; launch "Huali those things" official Shake Yin number; Third, in the market to carry out "double priority" activities, strengthen the service awareness of all staff, the introduction of high-quality merchants and let merchants in the market to do business without fear, to achieve Service not only has depth, but also has temperature, to strengthen the reputation of the market service quality; Fourth, seriously do the research work of the town and county market, help merchants to open the downstream sales end of the stagnant bottleneck, increase the flow of wholesale merchants; Fifth, actively guide the market merchants to store decoration, beautify the market environment, to attract popularity. These initiatives have played a positive and effective role in stabilizing growth and preserving business in this year's recurring epidemic prevention and control.

　　Xie Ming talked about the impact of the epidemic on the entire apparel industry is very obvious, the staff stopped flowing, courier logistics is not smooth, the market merchants confidence is low, carrying a heavy load, facing cash flow disruption, customer loss, inventory backlog and many other problems, "I think the market to smoothly through 2022, is the three key words: resistance to decline, reshuffle, suffering. "

　　It is reported that the new gorgeous garment wholesale market is located in the center of Hunan Zhuzhou Lusong apparel market group, with a total investment of 300 million yuan, a building area of 50,000 square meters, more than 1,000 stores, employing more than 5,000 people, annual clothing turnover of more than 2 billion yuan, is a set of clothing wholesale, brand cultivation, information dissemination, commodity display, logistics and distribution functions in one of the modern professional women's clothing market. It has been awarded as "National Top 100 Textile and Garment Market", "National Civilized and Honest Market", "Consumer Satisfaction Market", "Top Ten Hunan Province In 2021, the market actively promoted brand cultivation and incubation, led the merchants to take the road of brand development, continuously broadened sales channels, and activated new momentum for rapid economic development; organized merchants to stabilize offline sales sources while actively transforming to online; the influence of the official ShakeYin number gradually increased, and the market cohesion and centripetal force continued to enhance, and was awarded the "China Garment Brand Incubation Base".

　　China Oriental Silk Market public service platform: Benefit enterprises to make real moves, play a good "combination of fists"

　　Stable employment and development, thousands of enterprises are inseparable, but also inseparable from the real policy support. In order to help the majority of textile trade enterprises in the China Oriental Silk Market region to reduce the impact of the epidemic, to overcome business difficulties, the China Oriental Silk Market public service platforms have been developed during the epidemic to support the policy of relief and exemptions, intensify services to market players, help enterprises to alleviate their difficulties, to help prevent and control the epidemic and economic and social development.

　　Shengze set boundary, Huachuang intellectual property rights, the National Textile Fabric Museum (Shengze Pavilion), China Textile Federation inspection technology, East Textile Cloud Intelligence Internet technology, China Textile Institute of Fabric Industry Research and other platforms have issued policies to benefit enterprises.

　　"For the design class enterprises stationed in the set boundary, we give the preferential policy of free rent for the first year." The person in charge of Shengze Shejie fashion industry service platform introduced that in order to encourage more design class studios to settle in Shengze, any studio whose monthly design service fee reaches 50,000 yuan, they will give a reward of 2,000 yuan, and the reward fee can be deducted from the second year's rent. For the brand clothing supply enterprises, as long as the annual invoicing amount reaches 3 million yuan, Shengze design community will give them a half-year rent reduction; annual invoicing of 5 million yuan can be free of rent for the whole year. In addition, Shengze Design World can also help the resident studio and Shengze fabric enterprises to carry out free services such as recruiting designers and pre-employment training on their behalf.

　　East spinning cloud intelligence (Suzhou) Internet Technology Co., Ltd. to give enterprise software development, (silk network) shake publicity, magazine WeChat advertising promotion, such as 50% discount. At the same time, enterprises that generate business with China Silk Capital Network can be stationed in China Silk Capital Network's sample center and Alibaba International Station for free and receive an issue of Cloth Factory magazine's corporate business card.

　　The offer from Suzhou Yibu.com E-commerce Co. All companies who advertise on Yibu.com's outdoor electronic screens or on Yibu.com's public WeChat website will receive a 50% discount. In addition, Yibu.com's fabric service centers in major textile and garment production bases nationwide will also provide free promotion of fabric products and corporate publicity for textile enterprises in the market.

　　Suzhou Dingxin Enterprise Management Co., Ltd. provides free license services for new enterprises, while the agent bookkeeping, export tax rebates-1.html">export tax rebates, high-tech declaration, technological reform projects and other services can enjoy 20% off the market price. In addition, there is China Textile Institute of Fabric Industry will also give maximum technical support to enterprises.

　　Since the outbreak of the epidemic, China Oriental Silk Market Management Office adhere to both hands, both hands hard, to help market players to solve problems, focusing on small and micro enterprises affected by the epidemic, individual entrepreneurs, precise measures, precise efforts, and strive to seize the epidemic prevention and control and economic and social development "double victory".

　　Changshu Tianhong Garment City: No market closure, no relaxation in epidemic prevention and control

　　According to "Suzhou City Epidemic Prevention and Control 2022 Circular No. 125", Suzhou will insist on regular screening and monitoring of nucleic acid testing since May 6 at 00:00, and with the proof of negative nucleic acid testing within 72 hours, you can enter units, neighborhoods, public places and take public transportation.

　　Changshu Tianhong Garment City strictly implements the epidemic prevention and control requirements of Suzhou City. All personnel entering the market need to actively cooperate with the epidemic prevention requirements and scan the code to enter the market in a safe and orderly manner.

　　Strictly control the epidemic, and believe that the epidemic prevention victory will come

　　Since the epidemic, Changshu Tianhong Garment City has been strictly controlling the epidemic prevention, strictly checking the Sukang code and trip code of buyers and customers, and keeping track of the nucleic acid testing of garment city employees in real time. At the same time, it has comprehensively strengthened the disinfection of public areas to ensure that no hidden dangers and dead ends are left behind in the prevention and control work, and made every effort to create a safe shopping environment for purchasers and customers. In particular, public areas such as elevators, public restrooms and door handles are cleaned and disinfected with great intensity, always guarding the health of buyers and customers.

　　It is worth noting that Rainbow Garment City has set up the Rainbow Garment City Epidemic Prevention and Control Working Group, which regularly holds special meetings to deploy prevention and control work and ensure the full implementation of the Changshu Epidemic Prevention and Control Command's epidemic prevention work.

　　In the face of the repeated epidemic situation, the management company of Rainbow Garment City said that it will work together with the merchants to overcome the situation and try to minimize the losses caused by the epidemic. The company also called on merchants to strengthen measures to regulate the collection, unpacking, cleaning and disinfection of packages. It is believed that the victory of epidemic prevention will come.

　　Throw away negative emotions, nothing can be difficult for the garment man

　　The more difficult it is, the more opportunities we have to find. Under the epidemic, the merchants of Changshu Rainbow Garment City firmly believe that the epidemic is only temporary and that nothing can be difficult for the garment people if we lose the negative emotions.

　　Que Yinhui, a merchant in Changshu Tianhong Garment City and founder of "Xin Ke Ni", said, "If you feel that life is not as good as you want it to be, think about those who are not as good as you, and then think about those who are better than you and where they are. "

　　Along the way, Que Yinhui has experienced many business ventures before and after, and started her first business at the age of 21 with confidence, with a clothing store of her own. But the road of doing business is always a twist and turn, and not as profitable as imagined, the first year to lose all the savings. The failure of the business made her very frustrated, but she did not stumble, but while working part-time while summing up the lessons learned, she always believe that where she fell down, where to get up, it is this persistence, support her in the road of clothing more and more good, the farther. But she firmly believes that the epidemic is only temporary, throw away the negative negative emotions, nothing can be difficult to garment people.

　　Many merchants, especially new merchants, the mentality is not smooth, no business for a long time under the epidemic will be anxious and lose confidence, Que Yinhui said: "This mentality is very undesirable, to know that in difficult times, confidence is more precious than gold, the demand for clothing has not disappeared, just delayed by the epidemic, we should be rational to look at such changes, you encounter the The problem you encounter is not only your problem, it is the problem of the whole industry. How about taking advantage of this period to do something positive, do a good job of online promotion, showcase products, share positive energy, accumulate clientele and maintain good customer relations."

　　At the moment of the live broadcast boom, many merchants turn to the new track, tossing a circle but did not achieve anything. On this point Que Yinhui see very thoroughly, she said: "physical stores do not do well is not affected by the live broadcast, but because there is no good products. With the progress of the times, the concept of consumers has changed, the visual sense of clothing, fashion, quality is very important, these are live can not give the intuitive feeling, so the existence of physical stores is necessary. At present, the entity store owners need to do a good job of online attraction, such as through ShakeYin and WeChat circle of friends, through the huge traffic brought by ShakeYin, the country's customers are loaded into my WeChat, into my traffic."